Ha!
Technically Anovos was bought by Rubies and are a new company. No different than finding local Pizza Parlor has a new name, new owner. The pies taste the same, the staff are the same. Maybe they have Pepsi products instead of coke. The new owner that Pizza Parlor needs to quickly learn what worked, what didn't and fix it before they repeat the same mistakes. Rubies needs to step up and fix the reputation of business that they bought.
You do that by cleaning house and actually thriving for excellence in customer service by spending money. Many companies are sadly cheap. Here's hoping I get my hat soon and I hear something about them honoring that promotion.